The Founder

DANIELLE

HOUSTON

#UNAPOLOGETICALLYBOLD

I’ve always been adventurous when it comes to make up and love to wear a shade that matches my mood and jumps out at me THAT day- everyday is different. Over the past few years, I’ve continuously gotten comments about my lipstick choice and how it’s awesome that I can pull it off, they wish they could too, but they can’t. I’ve always been boggled by this. You CAN’T and I CAN?

I’m dedicated to empowering YOU to wear that shade of lipstick you want to rock but think you can’t. You CAN, you so so so CAN. It’s time to do what you want, when you want, and to not second guess it. Let’s be bold together, because if not now, then when?

@BYDANILEA